The universal rule option is used when advertisers try to rotate multiple landing pages from one campaign.
Page Weight
In the weight option, you need to set the money page percentage. For example, if you want to add 2 money pages, you can set the first one to 60 and the second one to 40. The total percentage of all money pages must always be 100. No matter how many money pages you add, their combined total should equal 100.
